Since 2018, BeInCrypto has grown and consistently maintained its position among the top 3 crypto media platforms worldwide.
- Our global team of 150+ professionals collaborates across 60 countries.
- Our platform supports 25 languages and attracts 4 million readers monthly.
- We have successfully launched and expanded 5+ business units, including InMarkets, BonusHunter, Web3 Jobs, Top Picks, Newsletters, and more.
- We attend at least 3 top industry events monthly. You can meet us at TOKEN2049, Blockchain Life, Paris Blockchain Week, and others
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United by our passion for blockchain and our mission to be the most user-centric media platform in Web3, we make reliable information accessible to traders worldwideâdelivering insights in your language every day!
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Weâre searching for a PR & Media Relations Manager who will play a pivotal role in developing strategic partnerships, expanding brand visibility, and executing cross-industry campaigns. Youâll act as a bridge between the crypto world and traditional sectors, leveraging your strong network and expertise to create mutually beneficial collaborations.
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This position requires someone with a proven track record in partnership development, campaign management, and media relationsâpreferably with experience in mainstream media or similar high-impact environments.
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What youâll do:
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1.â â Strategic Partnership Development
- Identify and Engage Potential Partners: Research and pinpoint traditional companies across various industriesâsuch as finance, technology, and digital media âthat align with our brand values and objectives.
- Cultivate Relationships: Establish and maintain strong, long-term relationships with key stakeholders in target organizations to foster collaboration opportunities.
- Negotiate Collaborations: Lead negotiations to formalize partnerships that are mutually beneficial, ensuring clear terms and objectives.
2.â â Brand Positioning and Tone of Voice
- Develop Brand Messaging: Craft and refine the brandâs tone of voice to ensure consistency across all platforms, making it relatable to audiences both within and outside the crypto industry.
- Market Research: Conduct regular analyses to understand how traditional audiences perceive the crypto industry and adjust messaging strategies accordingly.
- Guideline Creation: Establish comprehensive brand guidelines that can be utilized across departments to maintain a unified brand identity.
3.â â Campaign Ideation and Support
- Collaborate with Creative Teams: Work closely with the creative labs to brainstorm and develop innovative campaign ideas that resonate with a broader audience.
- Cross-Industry Initiatives: Design campaigns that highlight the intersection between the crypto space and traditional industries, showcasing the relevance and applicability of our brand.
- Resource Allocation: Determine and allocate resources necessary for the execution of campaigns, ensuring alignment with strategic goals.
4.â â Brand Awareness Expansion
- Event Participation: Represent the company at out of industry conferences, seminars, and workshops to increase brand visibility and establish thought leadership.
- Content Creation: Oversee the development of contentâsuch as articles, whitepapers, and webinarsâthat appeals to traditional sectors and educates them about the crypto industry.
- Media Relations: Build and maintain relationships with mainstream media outlets to secure coverage and feature stories that enhance brand recognition.
5.â â Cross-Functional Coordination
- Internal Alignment: Ensure that all departments, including marketing, sales, and product development, are aligned with the brandâs external partnership strategies and messaging.
- Feedback Loop: Establish mechanisms for gathering feedback from partners and traditional audiences to inform continuous improvement in brand strategies.
- Training and Development: Provide training sessions and workshops to internal teams about the nuances of engaging with traditional industries.
You are the perfect match if you:
- Have at least 5 years of experience in strategic partnership development, campaign management, or media relations.
- Proven success in managing high-impact projects or campaigns.
- Strong network outside the crypto sector, preferably within mainstream media or related industries.
- Strong understanding of branding principles and cross-industry dynamics.
- Fluent in English (both written and verbal).
- Are curious, proactive, and adaptable, always eager to learn.
- Focus on solutions and results rather than just identifying problems.
What we offer to you:
- 100% remote workâno location limits.
- Flexible working hours to suit your lifestyle, no time trackers.
- Performance-based incentivesâGrow as the company grows.
- Clear goals and freedom to define the ways to achieve them.
- Access to major crypto events & conferences.
- Internal learning programs & masterclasses.
- Culture of open communication, healthy and constructive feedback.
- Paid time off to recharge.
- Support for personal branding and industry visibility.
- Career growth opportunitiesâ60% of our managers were promoted from within.
- An inclusive workplace where everyoneâregardless of background, nationality, gender, identity, abilities, or beliefsâcan thrive.
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Meet our team:
Youâll be working with the marketing and design teams on special campaigns and external partnerships, developing our brand strategy.
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Ready to start your new journey with us?
At BIC, we value your expertise, ideas, curiosity, dynamism, adaptability, and passion for innovation. If this approach resonates with you, weâd love to welcome you to our team and achieve new heights together!
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Apply now, and our recruitment team will contact you with the next steps.
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