Social Media Specialist - Web3 / DeFi / Blockchain
Job Description
Produce high quality, engaging, original content that can be used cross-platform
Own, operate multiple official social media, as well as the content strategy/output and results for each
Drive effective and creative social media campaigns, work cross-functionally with design, content, marketing, product and other teams
Measure, report, analyze the performance of campaigns across channels and translate findings into actionable, data-driven recommendations to improve future performance
Innovate and implement test-and-learn strategies along with delivering results
Analyze social media landscape to supply actionable insight (in real-time) to both the social and greater marketing team with hot topics, breaking news, sentiment/market observations
Engage and build social media communities through one-on-one as well as one-to-many conversations
Qualifications
Demonstrates a clear and concise style of communication, with a creative/fun spin where relevant
2+ years of experience in digital marketing or social media related roles
Keen sense and understanding of the crypto market
Strong knowledge of Reddit and the cryptocurrency sub-communities there.
Well-versed with X (Twitter), TikTok, Facebook, Instagram, LinkedIn and YouTube
Bonus if familiar with,, Discord and Telegram channels
Strong sense of responsibility and ability to multitask and own different channels simultaneously
Self-motivated, results-oriented
Remote and startup experience is a plus
A meme connoisseur
Video content creation experience (e.g. IG reels and TikTok) is a plus